Empowering Families with Choice, Control & Affordable Home Care
At Prime Eldercare, we believe finding and managing care should be straightforward, affordable, and stress-free. However, traditional care agencies often make things complex, with high costs and rigid systems.
That’s why we operate as an introductory agency, connecting families with self-employed, highly skilled carers while giving you full flexibility and control over care decisions.
What is an Introductory Agency?
In the UK, home care services are overseen by three independent regulatory bodies:
The Care Quality Commission (CQC) – England
Care Inspectorate Wales (CIW) – Wales
Care Inspectorate Scotland (CIS) – Scotland
Since Prime Eldercare operates as an introductory agency, these bodies do not require us to be registered as a regulated provider. Instead, our focus is on ensuring safe, high-quality introductions between families and trusted, vetted carers while offering a platform that simplifies care management.
How Our Model Works
Prime Eldercare is an online marketplace that empowers families and carers to:
Find each other – We match families with the most suitable, experienced carers.
Choose their carer – Families have the freedom to select a carer that aligns with their needs
Manage care on their terms – Families and carers agree on schedules, care plans, and rates—without agency intervention.
This model removes unnecessary costs, ensures carers are paid fairly, and keeps families in complete control of the care experience.
What an Introductory Agency Can & Cannot Do
What We Can Do
Introduce you to vetted, self-employed carers.
Conduct ID, right-to-work, DBS, and reference checks.
Offer care matching tools to help you choose the best carer.
Provide a secure online platform for scheduling and payments.
Offer ongoing support to families and carers.
What We Cannot Do
Directly manage or supervise carers
Provide or enforce mandatory training.
Make direct care decisions on behalf of the client.
Assign or reassign carers without family approval.
Take legal responsibility for the actions of self-employed carers.
This introductory model ensures that families get the best of both worlds—high-quality care without the constraints or costs of traditional agencies.
What This Means for You
As an introductory platform, we simplify care while keeping families in full control. Here’s how:
Safe & Secure Carer Matching
We thoroughly vet every carer before they join our platform, ensuring they provide:
Enhanced DBS checks (clean criminal record).
Verified ID & right-to-work documentation.
Minimum two years of experience & strong references.
Communicate with carers securely through our platform.
Manage payments directly, with full transparency
Ongoing Support When You Need It
While carers are self-employed, our team is always here to offer guidance, answer questions, and step in when situations change.
Need to replace a carer? We’ll help you find a new match quickly.
Emergency support? We’re available 7 days a week to assist.
Concerns or issues? Our safeguarding team ensures carers meet the highest standards.
Safeguarding & Quality Assurance
At Prime Eldercare, we understand that safety and trust are top priorities.
Regular quality checks ensure only the best carers stay on our platform.
Families can rate and review carers, helping others make informed choices.
Our safeguarding team investigates any concerns, taking action where needed.
If a carer fails to meet our professional standards, they will no longer be able to access placements through our platform.
Self-Employed Carers & Medication Support
Since Prime Eldercare does not regulate carers’ daily activities, families and carers must agree on medication responsibilities in advance.
Key points on medication support:
Carers can prompt and remind clients to take prescribed medication.
Carers cannot administer controlled drugs, injections, or covert medication.
If additional support is needed, families should consult a district nurse or medical professional.
While we encourage carers to undertake specialist training, we cannot enforce specific training requirements. Families should always review a carer’s qualifications before making a final decision
Why Choose Prime Eldercare?
30% More Affordable Than Traditional Agencies By removing agency markups, families pay fair rates while carers earn more
You Stay in Control You choose the carer, the schedule, and the level of care—no rigid contracts, no pressure
Trusted by Families Across the UK From London to Scotland, we’ve helped hundreds of families find flexible, reliable care at home
Speak to a Care Advisor Today
Let us help you find a trusted, vetted carer for your loved one—quickly and affordably.