Redefining Home Care: The Story Behind Prime Eldercare
Caring for a loved one shouldn’t mean sacrificing quality for affordability—or settling for impersonal, rigid care plans. Yet, for too many families across the UK, that’s exactly the choice they face.
The Problem We Experienced Firsthand
When our founder needed reliable and affordable care for her mum, she encountered the same frustrations that thousands of families face every day:
❌ Sky-high agency fees making care unaffordable. ❌ Generic, one-size-fits-all care plans that didn’t respect individual needs. ❌ Underpaid carers, rushing between clients, leaving families feeling unheard.
It wasn’t just frustrating—it was heartbreaking. Why should families pay premium prices for care that feels transactional, rushed, and disconnected?
That’s why Prime Eldercare was created—to fix this broken system.
We Built Prime Eldercare to Change Home Care for the Better
We’re not a traditional care agency.
We’re a community-driven solution for UK families who want
Fair Pricing
Save up to 30% compared to traditional agencies—no hidden fees or corporate markups.
Pay carers directly, ensuring they earn more while you pay less.
Personalised, Flexible Care
Handpick your carer based on personality, skills, and experience.
Adjust schedules freely—no lengthy rigid contracts or penalties.
Care That Feels Like Family
Build lasting relationships with carers who become trusted companions.
Prioritise dignity, independence, and joy—not just ticking off care tasks.
Why Families Choose Prime Eldercare
Care should be personal. Every family is unique, and a one-size-fits-all approach doesn’t work. We help you find a carer who truly understands your loved one’s needs.
Great care doesn’t have to cost a fortune. Traditional agencies take large cuts, leaving carers underpaid and families overcharged. We do things differently—offering the best pay rates for carers while keeping costs fair for families.
Families deserve control. Unlike care agencies, we empower you to choose your own carer—ensuring your loved one is cared for by someone they feel comfortable with.
A Message From Our Founder
“I started Prime Eldercare because I watched my own family struggle to find care that was both affordable and kind. Traditional agencies prioritised profits over people—we’re here to change that. Every penny you save, every smile we help create—that’s what drives us.”
“Wherever home is, we’re here—providing care across the UK, from London to Scotland.”
Join the Prime Eldercare Family
Speak to a Care Advisor Today Let us help you find the perfect carer for our loved one—with no agency fees, no pressure, and no compromises
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