How Prime Eldercare was founded, mission & values
Redefining Home Care: The Story Behind Prime Eldercare
Caring for a loved one shouldn’t mean sacrificing quality for affordability—or settling for impersonal, rigid care plans. Yet, for too many families across the UK, that’s exactly the choice they face.
When our founder needed reliable and affordable care for her mum, she encountered the same frustrations that thousands of families face every day:
❌ Sky-high agency fees making care unaffordable.
❌ Generic, one-size-fits-all care plans that didn’t respect individual needs.
❌ Underpaid carers, rushing between clients, leaving families feeling unheard.
It wasn’t just frustrating—it was heartbreaking. Why should families pay premium prices for care that feels transactional, rushed, and disconnected?
That’s why Prime Eldercare was created—to fix this broken system.
We Built Prime Eldercare to Change Home Care for the Better
Care should be personal. Every family is unique, and a one-size-fits-all approach doesn’t work. We help you find a carer who truly understands your loved one’s needs.
Great care doesn’t have to cost a fortune. Traditional agencies take large cuts, leaving carers underpaid and families overcharged. We do things differently—offering the best pay rates for carers while keeping costs fair for families.
Families deserve control. Unlike care agencies, we empower you to choose your own carer—ensuring your loved one is cared for by someone they feel comfortable with.
“I started Prime Eldercare because I watched my own family struggle to find care that was both
affordable and kind. Traditional agencies prioritised profits over people—we’re here to change
that. Every penny you save, every smile we help create—that’s what drives us.”
“Wherever home is, we’re here—providing care across the UK, from London to Scotland.”
Speak to a Care Advisor Today Let us help you find the perfect carer for our loved one—with no agency fees, no pressure, and no compromises
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